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Check-in (1st floor) / Welcome coffee (2nd floor)
Topic will be announced later
Topic will be announced later
What breaks down in the largest Internet projects in SEO and how to deal with it
Lunch (1st floor)
Behavioral factors 7.0 or SEOPickup
How competitors can hurt your SEO. And how to prevent it
Algorithms of SEO links detection
Creating and monetizing sites for the USA and the Russian Federation: the differences and cases
Security client sites: Theory and Practice
Coffee break (2nd floor)
Search engine optimization for Landing pages: truth or myth?
- Analysis of the approaches in the building Landing Page - The calculation of the ranking factors for Landings Pages - Analytics of Landing Pages builder's and their projects in top-100
CPA position value of the keyword in the Yandex TOP
Dinner (1st floor)
Check-in (1st floor) / Welcome coffee (2nd floor)
Monetization of online products. Cases of Lingualeo
Lead warming strategy. Email case studies
Topic will be announced later
The human factor in the CPA. How to get more for advertisers, webmasters, owners of CPA-networks
Lunch (1st floor)
How quickly and correctly start marketing of a new project (start-up)
Facebook Instant Articles & Google AMP: what is it and why is it need at online publications
Turnkey Business VKontakte: the most effective tools for any business
Сross-cutting analytics for increased conversion: a real experience of implementing online and offline metrics bunch
Coffee break (2nd floor)
New features in myTarget
- 350 targeting options that will find your customers among 140 million users - Using CRM data in promotion through social networks - Local advertising as a new tool for offline business - The secrets of using new formats
New ways of monetization. Native advertising for a platform: the monitoring of effectiveness, the formation of promotional strategies
The main theme: a practical case How we got 20000 clients for 1 year
-How I was in a deep crisis in 2014-2015
-What ideas I started testing and what I got after testing
-How we finally chose niche and what instruments attracting clients we decided to use
-How we found info marketing out and liked it
-As far As attracting clients through info marketing is less costly than other advertising channels
-step-by-step algorithm starting of info marketing in your company
Dinner (1st floor)
Check-in (1st floor) / Welcome coffee (2nd floor)
Right start in Mobile
Adapting the website for mobile devices: the key to success or marketing myth?
Aviasales mobile marketing: Organic traffic. ASO is the new SEO
– ASO — is the new SEO. Why ASO in Russia is still in early stage, and in USA this is a separate business sector;
– App Localization is a perfect promotion tool. How to get organic installs from the whole world;
– Working with Search Ads in the App Store. Latest major update in iOS 10 — results and predictions.
App promotion in Aviasales. Media buying and traffic optimization. When ASO is not enough
– When is ASO not enough? Real cases and solutions.
– Top sources for traffic buying for your Apps. Reviews of tools, that will be useful for media buying and optimization. Great fight against fraud.
– ASO + paid traffic buying = LOVE
Lunch (1st floor)
Without Bullshit Approach to ASO - What Truely Works and What Doesn't
Mobile RTB Ad - it's the future of mobile marketing
Yandex Mobile Advertising from Promotion to Monetization
Procurement strategy of mobile Facebook & Instagram advertising with optimization on internal events
Coffee break (2nd floor)
Beeline Programmatic: use the unique targeting to increase the effectiveness of mobile advertising
The best practice cases of mobile traffic monetization
The use of mobile apps to provide mass services to the population
Dinner (1st floor)
Website promotion in 2016: finer points and new developments
Peculiarities of promoting different types of queries: сommercial/information, multiintention/unambiguous. Peculiarities of promoting different types of websites and documents: commercial/information, landing pages, e-commerce websites and services websites. Finer points of dealing with links: peculiarities of making a list of anchors, finer points of dealing with “Minusinsk” and “Nepot” algorithms. Finer points of dealing with text factors: text quality criteria, where to get SEO-relevant text parameters, dealing with text postfilers tightening. Things to be considered for establishing cause-and-effect relationship when promoting a project. Metrics and parameters to be estimated for drawing conclusions about the efficiency of SEO operations.
Automatic classification of queries
SEO in world of news
Topic will be announced later
Lunch (1st floor)
Topic will be announced later
The issue of earnings on the links. What is happening on the market of links selling, and what outputs we have
Successful work with YouTube on the example of the case: up to 1 million views per 1,5 month
- Interesting about YouTube
- Problems of the creators of video content
- Case of successful channel
- A tool for advanced analytics of YouTube channel
- Myths and experiments: 3+ real SEO experiments with YouTube
Topic will be annouced later
SEO-clients for all time
Coffee break (2nd floor)
Predictive аnalytics in SEO. Innovative tools in 2016.
Site structure of medical topics - what to look for, how to create the right content. (the case)
Dinner (1st floor)
Topic will be announced later
Reputation Management on the Web
Topic will be announced later
Underutilized test options sites, able to quickly increase sales.
What you should know about testing user interfaces
15 testing methodologies that will enable you to increase conversion rates
What testing, how sites should be
The secrets of conducting lethal tests on a website
Top 5 free and easy methods for independent analysis of the site
Lunch (1st floor)
Search engine marketing
How to make comfortable site, knowing the behavior of vkontake users
Hybrid online store in the service of marketer
Agency for promotion or in-house expert (department) - a new look at an old problem
- analyze the standard and common advantages and disadvantages of the agency and in-house
- analyze the standard and common KPI (performance indicators)
- depart from and arrive at milestones to economic KPI
We analyze financial model and calculate the financial figures
We understand how to make and conclusions, and who choose to promote your business
Coffee break (2nd floor)
Using bi systems in internet marketing
Topic will be announced later
Dinner (1st floor)
Big Data in advertising: product vs modular technology
- Linguistic Big Data to identify trends - Targeting through the emotion and tonality - Product vs Modular technology
Mobile Programmatic: everything you wanted to know but were afraid to ask
The mobile app as a channel to attract new customers
- The mobilization of population as a basic factor for new audience sigment appearance , which use only mobile phones.
- Way out to new communicational level with potencional client.
- Attracting traffic to mobile application and secrets of its further optimization.
- Product Integration to client's life - everything that necessary, favourably, comfortable, on-line.
- New age Analitics - external and internal data for relevant offers to user.
11 Tips to Boss Your Mobile Campaign
Lunch (1st floor)
Clinic of sites
Registration here: https://docs.google.com/forms/d/e/1FAIpQLSei-8o9B8rDIr7pleZHGHXxdlRGJZ0qZqdLuDs5gqD7D4LxEA/viewform
Coffee break (2nd floor)
Expectations of the customer from the development of mobile apps and reality
Dinner (1st floor)